Fighting Over Communication Inefficiency

When was the last time you scheduled a meeting and invited eight people instead of the three people who really needed to be there simply because you didn’t want anyone to feel left out?

When was the last time you sent a companywide e-mail that said something like, "Hey, attention coffee drinkers: If you finish the pot, make another!" even though there is actually only one person who violates this rule (and she’s your co-founder)?

When was the last time you got into a long discussion over the color palette for the new brochure with a programmer, who has nothing to do with the brochure but sure knows that he doesn’t like orange?

These are symptoms of a common illness: too much communication.

Now, we all know that communication is very important, and that many organizational problems are caused by a failure to communicate. Most people try to solve this problem by increasing the amount of communication: cc’ing everybody on an e-mail, having long meetings and inviting the whole staff, and asking for everyone’s two cents before implementing a decision.

But communications costs add up faster than you think, especially on larger teams. What used to work with three people in a garage all talking to one another about everything just doesn’t work when your head count reaches 10 or 20 people. Everybody who doesn’t need to be in that meeting is killing productivity. Everybody who doesn’t need to read that e-mail is distracted by it. At some point, overcommunicating just isn’t efficient.

It’s a particularly insidious problem for fast-growing start-ups. When you’re really small and you’re just starting out, you don’t have that many people, so keeping everyone in the loop on everything doesn’t really take that much time. But as you get bigger, the number of people who might potentially get involved in any particular discussion increases, and the amount of stuff you’re doing as a company increases, and the amount of time you can waste overcommunicating becomes a serious problem.

As companies expand, the people within them start to specialize. At such a point, some managers will conclude that they have a "keep everyone on the same page" problem. But often what they actually have is a "stop people from meddling when there are already enough smart people working on something" problem.

It’s not that Bob in Accounting doesn’t have anything useful to say about the photography for the new advertising campaign. Yes, Bob has a master’s in fine arts. Yes, Bob is an amateur photographer. And maybe he even has better taste than do the people in marketing. Still, Bob shouldn’t be telling the marketing manager what to do, because it’s just not efficient. In fact, it’s highly inefficient.

Click Here for Full Article  [via Inc.com]